The composition of his two 2021 singles, “Back To The Basics” (Third Quarter) and “Sweet Life” (Fourth Quarter) were labors of artistic love for the Minneapolis sound pioneer, Mati. Following the successful rollout of his official artistic debut, which included a visual directed by Matthew Hove of Hove Studios, Mati was met with the recognition he worked diligently for. The HYDE Kitchen + Cocktails performer who has been recognized by The Vanguard and Water Wave TV secures collaborations from premier Minnesota brands and fellow artists, and is on his way to becoming a household name from the state; a power-player to watch, indeed.
Mati instructs his studio team to turn his mic up while recording nostalgia and the life he misses; his supporters and fans follow, maxing their volume dials to boom the iconic productions fresh from the artist. The Minneapolis breaking star is layering his work with ingenuity and intention, two things that have seemingly been absent from his peers, for a while. Mati doubles down on the real definition of artistry, stitching accounts from his personal life into the fabric that make up his nationally celebrated music. With his transition into a new age comes a different level of maturity and insight. The era of no longer chasing, but simply living in his destiny is here, and Mati expresses this fact with thorough lyricism.
Using his art as a medium, Mati narrates the experience of Black people in the diaspora of the world, with an emphasis on those living in the inner cities of America. With references of the results for losing dice games, facing demons and cutting people off who think they’re “bad,” the “Sweet Life” songster offers music that deserves to be analyzed and discussed, especially with and for people belonging to privileged demographics and communities. The intricate writer pens how he misses his bros in the first verse of his fourth quarter drop, while simultaneously spitting how he knows he’s the GOAT, even with more work to do and pressure to apply.
The room in his heart is shirking, but Mati refuses to let chilling realities shape his future, because the bruises from sticks and stones are simply temporary. The fruits of his labor will bring the sweetness he has awaited; catch a vibe and see why Mati’s mom is proud that her son is on the radio, after lifting himself up from life’s lows. Watch Mati’s latest visual here: Mati - Sweet Life (Official Music Video). Purchase, stream and share Mati’s two singles today.