A Brick and Mortar wasn’t easy. In fact, Keyaira Johnson (Coach K to her hard-working athletes) didn’t cut the ribbon to her premier gym in the heart of South Minneapolis by ice skating; she got into routine and applied the pressure needed. Blood, sweat and tears were paid in full, as Johnson climbed the rough side of the mountain, the reward: a milestone the entire city, especially fellow Queens can celebrate. The Lululemon recognized Coach understands the importance of health and wellness, so she utilized her resources to build a bridge, connecting these integral necessities for life to her community and diverse demographic.
The key to success, in Johnson’s case is consistency, consistency with physically showing up for her athletes in the gym, as well as being their number one resource, speaking to the importance of nutrition. As an initiative to bring awareness, Johnson developed and shared educational social media content, gifting it for free to her athletes and social media followers. Shortly after the success of her generous deposits, Johnson blessed her digital audience with an EBOOK that included her intricate training and nutritional methods.
With a home to unleash an unprecedented coaching style for Minnesota, Coach K is centralizing the routine fitness enthusiasts have been searching day and night for. As she prepares for a summer filled with events and networking opportunities for everyone in the community (coaches, trainers, teachers, athletes and students) Coach K continues to be the athletic voice of the state, and to her Queens. If you aren’t in the gym with Coach K, you aren't in routine.